Cote Saint-Luc is about to get its first drive-through restaurant. McDonald’s will be building a restaurant on Cote Saint-Luc Road at the Shopping Centre. Council gave final approval at its public meeting last night.
I was pleased to have pointed out that its signage plans were only in French and that the city ought to recommend that the fast food giant consider adding English wording. Mayor Housefather immediately directed that city staff encourage the company to reconsider their signage plan. The mayor and I, former president and executive director, respectively, of Quebec’s English language rights lobby, are very sensitive about promoting bilingualism, particularly with commercial signs.
To their credit, and to our great pleasure, McDonald’s agreed to avail themselves to the provision in Bill 101, the Charter of the French Language, which allows for languages other than French on commercial signs provided that French predominates.
“Cote Saint-Luc is likely the only municipality in Quebec to make such recommendations. Given the government’s efforts through Bill 14 to wipe out English I am proud that Cote Saint-Luc has taken such action to encourage businesses to comply with the law in displaying English,” Housefather said.
In related news, by chance last week I met Target Canada’s new director of government affairs. I mentioned that I noticed that recruitment signs were only in French and said I hoped that new Target stores would carry English on their signage in neighbourhoods with English-speaking communities, such as the West Island, Lasalle and elsewhere. The Target executive assured me that English would appear on their signs in the appropriate neighbourhoods.