Celebrating Air Transat service to Tel Aviv with Robert Presser, Glenn J. Nashen and Consul General Ziv Nevo Kulman

A whole lot of Quebecers are about to get an incredible experience travelling directly to Israel aboard Air Transat. The Montreal-based airline kicked off its Trudeau to Ben Gurion non-stop service as a sort of birthday bash, marking its 30 years in business and highlighting Montreal’s 375th anniversary. 150 years of Canadian federation, as well as 100 years of Federation CJA.

The event took place in the ultra-modern Montreal Science Centre at the Old Port. There was an interesting mix of politicos, business leaders, young entrepreneurs and community who’s who. English, French and Hebrew-speaking, Kosher or not, young and less young, the audience reflected the multicultural, hip crowd of would-be travelers that Air Transat is targeting.

Airline prez Jean-Marc Eustache, lead off the formalities by saying that they weren’t looking to become mere transporters. The airline’s strategy is to build travel experiences with local partners in Israel to offer excursions, lodging and tours to meet the needs of Quebec couples, families and singles alike. And, publicity will soon begin to promote Montreal and Quebec as a hot tourist destination for Israelis.

Consul General Ziv Nevo Kulman was beaming with excitement at the prospect of tens of thousands of Quebecers seeking a taste of Israel. Whether it’s for the food, the wine or the music, for exploring or for religious travel, Israel has it all, said the coolest diplomat Israel has sent to Montreal in modern times. The Israeli Consul for Tourism, Uri Steinberg, said that the relationship between Israel and Air Transat would flourish, like a romance, as they become closer and closer, falling in love with one another. Quebecers will love Israel, he said.

Glenn J. Nashen, Sandy Sparkman and Robert Presser at the Air Transat kickoff of bi-weekly direct service between Montreal to Tel Aviv

Montreal City Councillor and Executive Committee member Lionel Perez said that Montrealers will benefit from being five or six hours closer thanks to the direct flights and that Israelis will come in large numbers to enjoy Montreal’s flair, sites and culture. And we have great religious sites to share with them such as the St. Joseph’s Oratory, the Notre Dame Cathedral and eventually a downtown Expos stadium!

The Transat folks created a true Israeli atmosphere, raffling off two free flights for two to Israel, serving spicy, tasty hors d’ouevres and five kinds of humus provided by Alan Serour of Beso Catering. A 5-piece orchestra belted out Klezmer tunes and Israeli wine flowed freely.

Glenn J. Nashen and CSUQ President Henri Elbaz discussing their next trip to Israel aboard Air Transat

It was great to see my old JGH boss Henri Elbaz and his physician wife Dr. Sandy, CIJA chief Eta Yudin, Senator Marc Gold, Hamsptead Mayor Bill Steinberg and his wife Doris, Outremont City Councillor Mindy Pollak, Israel Day Rally impresario Amos Sochaczevski, Israeli commuter-in-chief Dado Ben Brit, community activists Sandy Sparkman and Robert Presser and former news anchor Pascale Dery. CSL Insurance and Travel Professional Ruth Cohen will be plugging Air Transat service from her Cavendish Mall headquarters,

Good luck to Air Transat in finally bringing back direct service to Ben Gurion airport after a decades long gap. Here’s to falling in love with Israel!

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