Business offers free helmets for Bixi users cycling in Old Montreal and the Old Port (Montreal Gazette)

Jack Kowalski has been pitching an odd idea for several years.  He’d like helmets to be worn inside cars.  While his idea has yet to gain much traction I share his enthusiasm for increased awareness, promotion and use of helmets for cycling, skiing and other sports that can easily result in traumatic brain injury.  TBI is preventable in 80% of cases by wearing an approved helmet.

Kowalski is upset that Montreal’s bike sharing system, BIXI, does not offer or require helmets. I agree with him on this point.  So he has done something about it.  He has purchased 50 helmets that he will loan for free to BIXI users at his store in Old Montreal.  Great initiative. Bravo Jack Kowalski.