By Isaac Olson, Free Press, Feb. 14, 2017
Ronen Basal grew up in Côte St. Luc. He has always called it home and now he is playing a key role in developing the city as director of BSR Group – an NDG-based company located at 6138 Côte St. Luc Rd., just east of Beaconsfield Ave.
Six years ago, BSR Group went from buying real estate throughout Montreal to constructing apartment complexes and homes across the island. When property prices started shooting up, construction began.
“We started with homes,” said Basal, noting those homes went in next door to the Quartier Cavendish near the corner of Cavendish Blvd. and Kildare Rd. “And we started with townhouses at the Parkhaven Courtyard.”
The new neighbourhood along the Park Place, Jubilee Rd. and The Avenue next door to Quartier Cavendish has changed the face of the city with million-dollar homes cropping up. A large, 90-unit apartment building is currently under construction there as well. Parkhaven Courtyard is a similar story, located at the corner of Kildare Rd. and Parkhaven Ave. where the developer has built 50 townhouses with three to four bedrooms each.
These projects are just the tip of the iceberg as the company has developments in NDG, Hampstead and across the island.
“We started with three employees and now we employ over 200,” said Basal. “Very successful.”
The 90-unit apartment building on The Avenue, directly across from the Quartier Cavendish, will include an indoor pool, Shabbat elevator, 24-hour security guard, appliances, ground floor commercial and more. It will be an upper-scale apartment complex, he said, that will likely attract many older people looking to downsize from their single-family homes. This is a demographic, he explained, that no longer wants all the hassle that comes with property ownership. They are looking for something more temporary.
With senior homes closing in the area, this apartment complex could be an alternative for some, he said. While it may not have assisted living, it is in close proximity to all the services found at the mall next door, he noted. Residents won’t need a car, he said, as they get all they need in the area.
Parkhaven Courtyard will be getting a 150-unit building and construction on that will begin in April. That facility, noted Basal, won’t have a pool because it is next door to the Aquatic Community Centre.
The high-end apartments will have large family rooms, 24- hour surveillance, a Shabbat elevator and more.
“We just finished a few projects on Côte St. Luc Rd.,” he added, including one right in front of the Côte St. Luc Shopping Centre. Another with 59 rental units is going up where Bernie’s Auto used to be at the corner of Montclair Ave. In fact, BSR Group’s headquarters is located in a building that it developed after the previous structure burned several years ago.
“I grew up in Côte St. Luc and lived there all my life, since the age of seven when we came from Israel. Côte St. Luc is a home for me. It’s where my synagogue is. It’s where my kids go to school. It’s where my friends are.”
Basal admits that the company heads and city politicians don’t always agree, but there is a willingness to discuss issues and find compromises.
“We have a good relationship with the city councillors and mayor, which encourages us to build,” said Basal. The company builds across Montreal, but it concentrates on Côte St. Luc because, he said, “We used to be the people in two- and three-bedroom apartments. We know the market. We know what people want and we feel, knowing the market inside out, we know the demand.”